…….an intersting post from a man with first hand experience working in the world of multinational food companies. He sheds light on the profit driven motives and the can’t convince ‘em, then confuse ‘em methodology used to market their processed food products. The best defense to the “high cost of cheap food”: Take a stand for real food – know what you’re buying, what you’re supporting and what you’re eating – and vote with your dollars.
There is no free lunch. Over the long-term, you always get what you pay for. Cheap food is very expensive once you add up the true costs — like the taxes you pay to subsidize Big Food companies, health consequences like obesity or diabetes, the devastating harm to our environment, and the inhumane treatment of animals raised within the industrialized food system.
Read the post: http://www.grist.org/food/2011-11-02-confessions-of-a-big-food-executive